Summary
- Join a fast-growing and innovative NatureTech business
- Work directly addressing the nature and climate crises
- UK, remote team with meet-ups (candidates must be UK-based)
- £Competitive incl. share options
- Role can be full- or part-time
We are not currently seeking support from recruiters with filling this role, so will not accept applications from recruiters
Opportunity
About Verna
Verna builds software to help people manage land in the best way for the environment – enhancing biodiversity and drawing down carbon, whilst making sustainable returns.
Our flagship SaaS product, Mycelia, is England’s market-leading solution for Biodiversity Net Gain. More than 100 local authorities already rely on Mycelia, and fresh funding now positions us to grow both our impact and customer base.
Role
We are aiming to double our customer base by the end of 2026, while laying the foundations for international expansion. Your mission is to design and run a repeatable, data-driven sales process that gets us there.
This role involves introducing best-in-class processes, systems and practices for sales, and supporting a strong link between customers and other parts of the business.
This is an important role in a fast-growing and innovative business, which is increasingly regarded as a leader in NatureTech. Your compensation will include share options, enabling you to share in the company’s success.
The successful candidate will work directly with the Co-CEOs, Rafi Cohen and Dr Matthew Brown.
We currently operate as a remote team, with London office bases available including through our place on the Geovation accelerator programme. We meet quarterly as a full team.
Like ecosystems, teams are more vibrant, innovative, and resilient when they are more diverse. We welcome applications from everyone.
Responsibilities
- Double our customer base by end of 2026.
- Own the full sales funnel – from lead generation through qualification, proposal, commercial negotiation and close.
- Support prospective customers to navigate their internal approval processes and public-sector procurement frameworks.
- Partner with Customer Success and Product Leads to ensure seamless onboarding and to surface insights that influence the product roadmap.
- Represent Verna at conferences and industry bodies, reinforcing our reputation as a high-integrity, high-value provider.
- Track sales activities and report progress to management.
As a start-up, execution is paramount and every team member at Verna spends lots of their time rolling up their sleeves and getting things done. At this stage of our growth all team members can contribute across the business, wherever they see opportunities to add value.
About you
We are looking for evidence of the below experience, skills and ways of working. Above all, we believe that the desire and ability to learn quickly is more important than ticking every bullet point from this list.
- Sales experience in B2B SaaS: Proven capability in developing a pipeline from lead generation to close through your own initiatives.
- Data-literate: Comfortable developing and using metrics to understand funnel health and drive continuous improvement.
- Self-starter: Ability to drive actions in a start-up environment.
- Team player: Work well as part of a team, proactively collaborating with colleagues, including domain experts e.g. Director of Ecology.
- Excellent communication skills: Able to communicate effectively with prospective customers, customers and colleagues.
To apply for this role:
Please email careers@verna.earth with the subject line “Sales Lead – Application”. Your email should include:
- Your CV (PDF)
- Short video (<2 mins) introducing yourself and your most relevant sales achievement.
- Written response (<300 words): What are the three most important levers to double Verna’s public-sector ARR in the next 18 months?
We review applications on a rolling basis and aim to respond within one week.